Market Research Insights

We thought that

• Customers are willing to pay Rs. 40 per each pavement block
• Customers would be hesitant to use materials from reused plastic waste
• Use of material is dependent on the strength and attractiveness
• Plastic waste shall be available in comparative less price

And we learned

• The cost of the product should be similar to the concrete block.
• Customers are willing to pay slightly high for good products
• Customers are willing to pay more for the interior materials if available
• Customers are environmentally conscious- would like to be a part of solution for plastic
• Customers are aware of the strength and attractiveness. Also easy availability of the product determines the usage
• Cost of segregated plastic is high.